Most might not have heard of this small success story but Paramount Airlines has been making profits for the second year in a row while the Indian Airlines is in need of a bailout, Vijaya Mallya crying foul and the other airlines raising prices. The company is 4 years old and is lead by 31 year old M Thiagarajan. The founder of Paramount Airlines is a private pilot license holder and started his new venture in a business which was already a very overtly crowded. There were a series of decisions made by the man which made all the difference to the aviation company. He bought 80 seater Embraers from a Brazilian company. This was unlike the competitors in the sector which were intent on purchasing much larger Boeing 737s and Airbus 380s. As the company was new in the market and wanted a foothold in the Indian Aircraft market they came at a much lower rental costs as well much more economic maintenance costs. The planes also were much more fuel efficient and as the planes weigh less then 40 tones, are spared the parking and landing fees. The planes can land in smaller airports and consume less time to get ready for the next trip. The sales tax charged being charged is 4% as compared 28% to 32% charged on other players. The company also only focused itself on the southern market where the competition was much bearable then compared to the north. The intense focus has helped the airline capture 27% of the market in which it operates. The company only focuses on the business section thus the tickets can be made a little pricy and all the problems associated with mass transportation were in toto avoided. The company is run from a home cum office and operates only 5 planes which makes the task of focusing the organizational efforts and developing a careful reputation much more easier. With the whole industry down in the dumps these are the small success stories, which run the whole industry and prove it that the airline industry is a viable industry to work in.